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Search Engine Optimization For Your Website

What is Search Engine Optimization?

Search Engine Optimization is like a moving target - keywords change constantlySearch Engine Optimization (SEO) is the continuous practice of optimizing a website for certain selected key phrases to get high placement (page ranking) on search engine results pages (SERP). If you can manage to get high placement (page ranking) on search engines (Google, Yahoo & Bing) it means lots of free traffic to your site, which of course in returns means more exposure for your products or services.

The one thing you need to remember about search engines is that they want to reward their searchers with desired quality links. Bearing this in mind, think of a search engine as a moving target. Your current keywords may place your website on the first results page, but in a year time it may drop you down to third page.

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